“In all of its forms, we believe that creativity has always been humanity's greatest super power. And when it combines with technology great things come to life. Incredible things come to life. And that's why we feel deeply that you, as developers, are amazingly creative. Like a paintbrush to an artist, chords to a composer, words to an author, code is an even more advanced creative tool. Because it can really do and create so much.
As developers, you're developing on the canvas of the entire world causing great new groundbreaking apps and ideas to take shape.”
– John Geleynse, WWDC 2018
“You know, the world around us is stunningly beautiful, and as humans, we're attracted to beautiful things, and to incredible designs. We're drawn to these things, and we respond to them deeply. And at Apple, we believe that beautiful design is both appearance and function, and something that works well with each component deeply considered, and each aspect carefully crafted – that that can be profoundly beautiful. And so, simply judging something by how it looks isn't enough.
It's how it works. It has to work as beautifully as it looks, and great design reflects the broader definition of beauty. And it runs deeper than the interface. It's coherent, and it's cohesive.
And it helps us to engage with each other in new, and innovative, and life-enhancing ways, and like compelling beauty, great design draws us in.”
– John Geleynse, WWDC 2019